When you’re trying to keep your business on your customers’ minds, when doing local search marketing it’s hard to strike the balance between staying in their minds and being thrown out of their house. How can you keep up with people without spamming them? How much communication is spam? Each business is different and the answers will be different depending on what you’re selling and who you’re selling to. Here I’m going to teach you how to figure it out, and how you can finally keep in touch with your customers better!
Why it’s Important to Keep in Touch
If you’re not making an impact, they’re not going to think about you. The first step to keeping in touch is to make an opt-in mailing list that they can sign up for; this lets them hear about news, offers, contests and special promotions that you have going on. The opt-in part keeps it from being spam and can let them opt out if the messages if they’re tired of receiving them.
When is it Too Much?
When it’s too much, you’ll know. You will want to head it off before it happens so you don’t get a reputation as a spammer. The first thing you’ll want to do is not make daily emails, unless you’re doing daily deals or promotions. Keep it to a weekly schedule or you’re going to end up in the spam folder of most people, or just the opt out crowd. You want to make sure that your emails are providing value for your customers; if it’s just “COME BUY OUR STUFF” no one is going to be interested and you’re overdoing it. If you’re having trouble writing copy that intrigues and interests your audience, think about hiring a writer who can help you.
Ways to Keep In Touch
The first thing you need to do is get an autoresponder; these help you manage lists (like different offers or websites since most of us have more than one) so you can keep an eye on who is coming in and out of your lists, and so you can market test different concepts and start learning what works for you and your audience. This knowledge will help you with what you’re doing right now, as well as with what kinds of lists you’re doing in the future.
Don’t ever underestimate the power of communication with your audience! If they don’t see you, they’ll forget you’re there!